Dealer Sign-Up FAQ:
1. How do I become a Palmer dealer?
If you are interested in becoming a Palmer Sinklegs dealer, please contact Palmer Industries: firstname.lastname@example.org. Or fill out the form on the previous page.
2. What are the dealer display requirements?
Palmer requires a minimum showroom commitment of ONE complete washstand, along with our 5 leg wall display. The Wall display accommodates five individual legs, and showcases many of our styles, sizes, and finishes. It will truly create a washstand product category within your showroom, and distinguish our offering.
3. What display merchandise/samples/tools are available for our showroom?
Palmer offers several options to display and sell our product in your showroom. We offer a 5 leg wall display. The Wall display accommodates five individual legs, and showcases many of our styles, sizes, and finishes. We also offer a suitcase, with many Palmer fittings showcased in die-cut foam…a very impressive tool for your meetings with architects and designers. Additionally, Palmer offers finish sample rings, and many color handout brochures.
4. What are the popular selling models and finishes?
The Decorative Collar and Tapered Foot models continue to be our big sellers. The Bun Foot and Studio models have also become customer favorites. Polished Chrome and Polished Nickel account for over 75% of our sales, although recently we have seen an uptick in alternative finishes such as gold, and various antique patinas. The 1.5” model accounts for 80% of our sales, with the 1.0” at 20%. Shelf supports and Palmer shelves continue to sell very well, with over 25% of our orders including these parts.
5. Does Palmer have sales reps I can contact in my area?
Contact Palmer for the sales rep in your area.
6. Will Palmer correspond directly with my customer if required?
Yes. Palmer frequently corresponds directly with end users on behalf of our dealers…even our installation instructions direct the installer to contact us directly for questions or parts, thereby sparing the dealer this time and energy. We often interact with architects and designers working through a design concept, and subsequently turn the sale over to our dealers. Palmer will provide whatever support to whomever you require at any time.
7. Can Palmer provide an Excel spreadsheet with a price database?
Yes. Palmer has electronic files for importing prices efficiently into your point-of-sale system. – Please contact Palmer at 1-800-398-9676 to get your password to open this password protected file.
8. Does Palmer stock completed stands?
No. All Palmer orders are made to order.
9. Does Palmer advertise nationally?
Yes. Palmer currently runs national ads in well-known and well-circulated periodicals. Palmer also has a significant website and internet presence.
10. Will I receive sales leads from Palmer?
Yes. Palmer directs all leads from our national and local advertising efforts directly to our dealers and sales reps.
11. Does Palmer offer co-op advertising programs?
Palmer has no formal co-op advertising program, but we have worked with several dealers on local advertising projects. We have many high-quality images available for your use, and will work with you directly creating an appropriate ad. We also have printed brochures introducing Palmer and our products.
12. Are Palmer products sold online?
No. Palmer sells only through authorized, qualified dealer showrooms. We protect our dealer network, and will not sell through two-step distribution. Palmer strongly opposes the selling of our products at deep discounts via the internet, outside the dealer’s service area.
13. Does Palmer have a M.A.P. policy?
Yes. Advertised prices of products may not appear at a discount greater than twenty-five percent (25%) below Palmer’s current retail price. For repeated violations, Palmer reserves the right to suspend or terminate the Reseller’s authorization to sell Palmer products. It is our view that the advertising of steep price discounts devalues our products, brand, and dealers.
14. May I use my own shipping service to receive product?
No…let us explain. We have an arrangement with U.P.S. to pick up our completed Palmer orders three times daily…this is a contractual accommodation they make for us because of the quantity of systems we ship monthly. This greatly benefits the dealers, as we have opportunity to ship almost immediately following packaging without delay. Our systems move directly from the fabrication facility to our holding warehouse, and U.P.S. moves right in for the pickup at a scheduled time and location…a smooth, low-cost, low overhead operation that works well. Additionally, our purchasing and sales software is linked with U.P.S.-specific software that permanently records all shipping information on your Palmer sales order providing a very accurate historical record and tracking of all transactions.
15. How are Palmer stands packaged and shipped?
All Palmer stands are shipped via U.P.S. directly from our Providence, RI facility. The stands are shipped knock-down thereby providing low shipping costs and very efficient delivery. Each individual component is double wrapped in protective foam, and tightly packed in our heavy cardboard shipping cartons. We experience close to zero shipping damage.
16. What are typical shipping charges?
Packaging and shipping costs for a standard-size, two-leg model run approximately $71 – $121 depending on location.
17. Does Palmer drop ship?
Yes, but with exception. Palmer strongly opposes the selling of our products at deep discounts, outside of the dealer’s service area. We will always ship within your territory and reasonably beyond, but may question out of state shipments to ensure that our dealer network is protected. We do require a $25 drop ship fee per carton and require a signature for all residential deliveries. Please provide the customer’s email address, so they can receive a notification ahead of time.
18. What is the Palmer return policy?
Any claims for damages, shortages, and incorrect merchandise must be reported to Palmer within 10 days of delivery. Please confirm all washstand specifications and dimensions prior to installation. Palmer is not responsible for labor associated with the replacement of incorrect product.
All Palmer products are fabricated to order, and as such, are NON-RETURNABLE and NON-CANCELLABLE under any conditions. Palmer Drawing and Design fees are NON-CANCELLABLE and NON-REFUNDABLE.
19. Does Palmer have a minimum order?
20. What sink top can I use to display Palmer in my showroom?
Most dealers display Palmer stands with either a china (porcelain) top or a custom stone top. Virtually any brand of china top you carry, such as Duravit, Sonia, Porcher, Lefroy Brooks, Kohler, Barclay, St. Thomas, Hastings, etc. can be used. Many dealers partner with a local stone fabricator, and use a granite or marble counter to display with Palmer. Other materials such as architectural cement, glass, quartz, and wood have also been used for the counter material.
21. How do I specify the size for a china sink model?
Please visit our China Sink Database to see a comprehensive listing of china sinks we have worked with. Unfortunately, most manufacturers of china sinks do not provide adequate specifications of the underside of their sink…we need underside specs in order to determine the exact location of our legs. So, we can either provide a washstand that will be larger than required with the intention of cutting the unit on-site to fit exactly, or please contact Palmer directly to help us evaluate your china sink.
22. How is a custom stand ordered?
A Palmer Order Form must be submitted with every purchase order for a custom stand and every order that includes a Palmer towel shelf. The Order Form, found online as well as in your price list, will specify the size of the counter, the size of the washstand, and many other model specifications and information. The submittal of the Order Form is mandatory, and will expedite your order greatly.
23. Can a Palmer towel shelf be added to an existing stand in the field?
Yes….But, shelf supports are required to support our towel shelf, and must be installed. If shelf supports are not already in place, then the washstand must be disassembled to add these parts. After the shelf supports are added, a Measurement Guide must then be filled out accurately and submitted with your shelf order. If the shelf supports are already in place, then only a Measurement Guide must be submitted.
24. Does Palmer supply washstands for Stone Forest tops?
Yes. Palmer provides several washstands for various Stone Forest models. If you are ordering a stand to support a Stone Forest top, please consult our Stone Forest Order Form to accurately specify our correct part number for the particular Stone Forest top. This will ensure that we provide the correct size washstand. A Palmer heavy wall bracket is required for all Bordeaux and Medium Bordeaux tops.